Announcement of Javier “Chicharito” Hernandez to the LA Galaxy

This authentic, cinematic storytelling announcement video will long stand as one of my favorite productions, one that I am honored to have edited and co-directed.

In close collaboration with a small group of team members and a third-party production team, we created a beautiful and ethereal journey through LA’s strong Chicano culture. This authentic view of the city showed how LA Galaxy’s signing of Mexico’s most renowned soccer stars is “one of us.”

Within the first 24 hours, the video garnered worldwide attention:

  • 1.9 million views
  • 15.2 million impressions
  • 1.3 million engagements
  • 138,000 page views
  • 36,000 new followers

Published by barbaramaningat

Visual storyteller. Content manager. Sports marketer.

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