From Pico Union to Hawthorne, Habor City to Gateway North, I led a team of creatives to produce a video campaign that authentically highlighted some of the LA Galaxy’s community partners and fans, launching the team’s 2021 Community Kit. This video series eight-part video series teased the striped pattern and color palette of the newContinue reading “2021 Community Kit Campaign”
It was an extreme honor to lead a team of content creators in producing this video feature on a homegrown player who has taken so much pride in his LA roots. Efrain Álvarez is an LA Galaxy Academy product who went pro at 16 years old, and two years later has scored his first MLSContinue reading “The Pride of East Los”
This authentic, cinematic storytelling announcement video will long stand as one of my favorite productions, one that I am honored to have edited and co-directed. In close collaboration with a small group of team members and a third-party production team, we created a beautiful and ethereal journey through LA’s strong Chicano culture. This authentic viewContinue reading “Announcement of Javier “Chicharito” Hernandez to the LA Galaxy”
In promotion of Major League Soccer’s annual campaign to save the environment, I produced a video highlighting the 2019 LA Galaxy Parley adidas kit. Full video was shot on a RED Digital Cinema Scarlet, in collaboration with a drone operator and photos by Hana Asano.