Landon Donovan Celebration Campaign

October 2021 was a historic time for the LA Galaxy and American soccer as the Galaxy launched a successful series of multimedia content, highlighted by the unveiling of the Landon Donovan statue in Legends Plaza and Donovan’s induction to the Ring of Honor. I had the honor of spearheading all video content, collaborated with aContinue reading “Landon Donovan Celebration Campaign”

2021 Community Kit Campaign

From Pico Union to Hawthorne, Habor City to Gateway North, I led a team of creatives to produce a video campaign that authentically highlighted some of the LA Galaxy’s community partners and fans, launching the team’s 2021 Community Kit. This video series eight-part video series teased the striped pattern and color palette of the newContinue reading “2021 Community Kit Campaign”

The Pride of East Los

It was an extreme honor to lead a team of content creators in producing this video feature on a homegrown player who has taken so much pride in his LA roots. Efrain Álvarez is an LA Galaxy Academy product who went pro at 16 years old, and two years later has scored his first MLSContinue reading “The Pride of East Los”

#BlackLivesMatter Peaceful Protest – Manhattan Beach

Hundreds gathered at the Manhattan Beach Pier to participate in a peaceful protest against systematic racism on Tuesday, June 2, 2020. A small group of local high school students organized the midday rally, drawing dozens of families. Attendees listened as speakers shared their pain, cries for change, prayers and messages of hope, then marched downContinue reading “#BlackLivesMatter Peaceful Protest – Manhattan Beach”