The Pride of East Los

It was an extreme honor to lead a team of content creators in producing this video feature on a homegrown player who has taken so much pride in his LA roots. Efrain Álvarez is an LA Galaxy Academy product who went pro at 16 years old, and two years later has scored his first MLSContinue reading “The Pride of East Los”

#BlackLivesMatter Peaceful Protest – Manhattan Beach

Hundreds gathered at the Manhattan Beach Pier to participate in a peaceful protest against systematic racism on Tuesday, June 2, 2020. A small group of local high school students organized the midday rally, drawing dozens of families. Attendees listened as speakers shared their pain, cries for change, prayers and messages of hope, then marched downContinue reading “#BlackLivesMatter Peaceful Protest – Manhattan Beach”

Announcement of Javier “Chicharito” Hernandez to the LA Galaxy

This authentic, cinematic storytelling announcement video will long stand as one of my favorite productions, one that I am honored to have edited and co-directed. In close collaboration with a small group of team members and a third-party production team, we created a beautiful and ethereal journey through LA’s strong Chicano culture. This authentic viewContinue reading “Announcement of Javier “Chicharito” Hernandez to the LA Galaxy”

#BravoPavon – Cristian Pavón announcement video

It was a wonderful honor and experience to direct my first big production with the LA Galaxy, announcing Designated Player Cristian Pavón. It was a team effort with our marketing and digital department to conceptualize this orchestra and conductor announcement concept. After only three days of collaborating with the LA Chamber Orchestra, a team ofContinue reading “#BravoPavon – Cristian Pavón announcement video”