Announcement of Javier “Chicharito” Hernandez to the LA Galaxy

This authentic, cinematic storytelling announcement video will long stand as one of my favorite productions, one that I am honored to have edited and co-directed.

In close collaboration with a small group of team members and a third-party production team, we created a beautiful and ethereal journey through LA’s strong Chicano culture. This authentic view of the city showed how LA Galaxy’s signing of Mexico’s most renowned soccer stars is “one of us.”

Within the first 24 hours, the video garnered worldwide attention:

  • 1.9 million views
  • 15.2 million impressions
  • 1.3 million engagements
  • 138,000 page views
  • 36,000 new followers

#BravoPavon – Cristian Pavón announcement video

It was a wonderful honor and experience to direct my first big production with the LA Galaxy, announcing Designated Player Cristian Pavón. It was a team effort with our marketing and digital department to conceptualize this orchestra and conductor announcement concept. After only three days of collaborating with the LA Chamber Orchestra, a team of freelancers and our internal team, I took point in the logistics and direction of the two-hour shoot.

Video directed and produced by me:

Below is the behind-the-scenes edit, which provided a beautiful storytelling opportunity showcasing the new player’s personality. Produced by me:

Photos by Bailey Holiver:

For the Oceans: LA Galaxy surfer Servando Carrasco models the new adidas parley kit

In promotion of Major League Soccer’s annual campaign to save the environment, I produced a video highlighting the 2019 LA Galaxy Parley adidas kit.

Full video was shot on a RED Digital Cinema Scarlet, in collaboration with a drone operator and photos by Hana Asano.

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